With many retailers now using online promotions as part of their customer loyalty programs, it makes sense to utilise digital publications for the distribution of in-store offers.

 

A monthly digital publication can contain a range of offers and printable coupons. Furthermore, offers can be time restricted so that they expire on a particular date.

 

All forms of retail businesses can use digital publications as part of their overall marketing strategy.  Everyone from supermarkets, all the way up to big-ticket retailers such as furnishing companies and electrical appliance stores can promote their products easily and at realistic cost through digital publications.

 

Distribution can be through web-sites, email, or at point of sale. There really is no better way to stay in touch with your digital-enabled customers. What’s more, these types of customers are increasing on a daily basis. So, save some trees! - start moving towards digital distribution of your retail offers instead of the less environmentally-friendly method of distributing thousands of expensive leaflets and brochures.