The Real Estate business is now a truly GLOBAL industry. Europe, in particular has witnessed explosive growth in property sales and rentals to buyers from all over the world. However, keeping prospective buyers informed - particularly when they are not in the geographic location of where they wish to buy, can be a major problem . How can you give a prospective buyer in say England, a full picture of a property in say Bulgaria? The answer is with a digital publication.

 

By creating either property specific publications, or a periodic listing publication, you can offer clients the opportunity to explore properties in much greater detail. You can include high quality photography that can be zoomed-up to full size. You can include virtual tours that take buyers room-by-room through a property. You can include video to show buyers exactly how the property is and its surrounding location. You could even have a video of one of your sales consultants talking directly to your buyer.

 

Enquiry forms can be included in all publications to enable buyers to have one-click access to your sales office.

 

Creating traditional printed publications is expensive, time consuming and requires a degree of advance planning. With digital publications you have a low cost, quality alternative that can be delivered on demand anywhere in the world.

 

Many real estate companies now produce a periodic CD or DVD containing several property presentations. These are then distributed through local offices, in real estate magazines - they can even be distributed via other businesses such as retailers or restaurants.

 

For agents using a multi listing service on their web site, digital publications can give you an edge over the competition. Buyers are more likely to enquire about a particular property through a digital publication. If that enquiry points to your office - you get the sale.